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“ATLANTA, July 30 /PRNewswire-FirstCall/ — Aaron’s, Inc. of Atlanta, GA (NYSE: AAN), the Aaron’s Outdoors television program and Mossy Oak Brand Camo have teamed together to produce a unique marketing campaign that features specialty paint schemes on three NASCAR racecars and a national register-to-win sweepstakes. Aaron’s will replace its familiar Aaron’s Dream Machine paint schemes with Mossy Oak patterned camouflage and prominently feature the Aaron’s Outdoors logo on the hood and TV panel of the racecars. To help promote the special paint schemes, Aaron’s has also developed a national register-to-win sweepstakes that will award nine grand prize winners camouflaged replica race helmets, each autographed by the three drivers who will pilot the cars.
“The first of these special paint schemes will premiere on the Michael Waltrip Racing (MWR) No. 00 NASCAR Sprint Cup Series Aaron’s Dream Machine driven by David Reutimann at the Pep Boys Auto 500 at Atlanta Motor Speedway on September 6, 2009. The paint scheme will again be featured on the R3 Motorsports No. 23 NASCAR Nationwide Series racecar driven by Ken Butler III in the Dollar General 300 at Lowe’s Motor Speedway on October 16. The final paint scheme can be seen on the MWR NASCAR Nationwide Series No. 99 driven by Trevor Bayne in the O’Reilly Challenge at Texas Motor Speedway on November 7.
“In addition to featuring the special paint schemes on the racecars, the program will include a national register-to-win sweepstakes offering fans a chance to win one of nine replica race helmets featuring Mossy Oak Brand camouflage and autographed by each of the three drivers. Registration for the sweepstakes begins July 30 and ends on Nov. 4. An independent judging organization will choose three winners the week before each featured race.”
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