McDonald’s Avatar Tie-In Campaigns

List of McDonald's trademarksImage via Wikipedia

McDonald’s Brings Customers to Another Planet in Partnership With James Cameron’s

McDonald’s announced today during a live global Webcast its plans to bring amazing digital experiences to its young adult customers through its partnership with Academy-Award winning director James Cameron and Twentieth Century Fox -makers of the highly anticipated film AVATAR, debuting in theaters worldwide Dec. 18. An archive of the Webcast is available.

“Live from London just hours before AVATAR’s world premiere, Cameron and Oscar-winning producer Jon Landau joined McDonald’s Global Chief Marketing Officer Mary Dillon and McDonald’s USA Chief Marketing Officer Neil Golden to reveal how McDonald’s is leveraging the creativity of the movie through an imaginative global promotion for customers. During the Webcast, McDonald’s showed sneak peeks of several cutting-edge, interactive experiences. This exclusive digital content provides a virtual experience of Pandora, the world where AVATAR takes place, via high-resolution, 360-degree views.”
Reblog this post [with Zemanta]

Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

So, Whattaya Think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s