Americans Aren’t Ready for the Future Google and Amazon Want to Build | Business | WIRED

If the stigma surrounding Google Glass (or, perhaps more specifically, “Glassholes”) has taught us anything, it’s that no matter how revolutionary technology may be, ultimately its success or failure ride on public perception. Many promising technological developments have died because they were ahead of their times. During a cultural moment when the alleged arrogance of some tech companies is creating a serious image problem, the risk of pushing new tech on a public that isn’t ready could have real bottom-line consequences.

These findings, of course, can’t be taken as a sign that these industries are outright doomed. After all, if someone had told people 50 years ago that we’d all have tiny glass-and-metal boxes in our pockets that could take pictures, pinpoint our exact location anywhere in the world, and hold the contents of thousands of books all at the same time, it would have seemed impossible, if not downright scary. But the findings show that tech companies still have a lot of work to do to educate a public hardly willing to put blind trust in tech giants. Innovation can be a powerful force for positive change, but it goes down easier when the people whose lives will be affected feel like they have a say.

via Americans Aren’t Ready for the Future Google and Amazon Want to Build | Business | WIRED.

Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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