What We Learned From Upfront Week

For the last several years TV networks have tried to use the upfronts to show they can compete with or take advantage of digital platforms with their own second-screen apps, Twitter partnerships and digital series. While this week saw some brief digital announcements and stats about social engagement, the focus swung back to TV: how networks are getting viewers to watch live and how broadcasters can match cable networks’ edgier fare.

While each network introduced new comedies, a challenging area for most, the attention was really on dramas — darker thrillers, limited series and big superhero series. Here’s a look at the biggest takeaways from the 2014 TV upfronts.

via 6 Takeaways From TV’s Big Upfront Week | Special Report: TV Upfront – Advertising Age.

Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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