Connected Home Products Need To Shift From Nerds To Normals


While connecting devices in the home to the internet creates all kinds of interesting possibilities, the concept still has a ways to go before it really enters the mainstream — and there are a number of obstacles, according to Quirky CEO Ben Kaufman.

“In general there is a belief that the internet brings functionality to devices you could not have without it. Trying to crack the code is interesting. We’re not super there yet, and not just Quirky,  but everyone [in this space],” he said in an interview with Andreessen Horowitz partner Scott Weiss at South by Southwest today.

The first issue is installation. Ideally you open the box, plug it in and you’re done, but in reality there are a number of issues. A product like an internet-connected lock could require taking out your old lock, drilling a hole and installing the new one. A smart thermostat like Nest could…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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