Ted Cruz’s decision to launch his presidential campaign on Monday breaks all the customs of a typical candidate announcement.
Presidential hopefuls tend to kick off the quest for the White House on home turf, after forming an exploratory committee and at the beginning of a new fundraising period, which allows them to maximize the amount of time they can spend raising money before filing their first report. In contrast, the Texas Senator will declare his intentions during a convocation speech at Liberty University in Virginia, forgoing an exploratory committee to formally jump into the race in the final weeks of the first quarter.
Cruz’s move, confirmed in a Twitter message just after midnight Monday ahead of a speech later in the day, may be unconventional. But since arriving in the Senate in 2013, the firebrand Texan has bet that the new way to win in politics is to break the…
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