Facebook’s experimented with ways to surface old Memories since 2010. But after seeing Timehop hit 6 million daily users on mobile, Facebook is officially launching a competing nostalgia feature called “On This Day.” It shows users their Facebook posts from the current date in past years, like photos from exactly one year ago, or status updates from four years ago.
Rolling out globally over the next few days, On This Day will be accessible from https://www.facebook.com/onthisday, Facebook’s bookmarks menu, search, News Feed stories, or opt-in notifications on iOS, Android, mobile web and desktop.
While Timehop can dredge up memories from Facebook, Twitter, Instagram, Foursquare, Flickr, Dropbox, iPhoto or your camera roll, On This Day just sifts through Facebook. The social giant’s product manager on the feature, Jonathan Gheller, refused to cite Timehop by name, claiming the feature was inspired because “we see behaviors from our community and we try to build…
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