This Is Apple’s Plan to Kill Spotify

TIME

Spotify’s biggest battle is no longer with Taylor Swift.

Apple is working with headphone maker Beats to launch a new subscription-based music service to rival the highly popular Spotify, the New York Times reported Thursday, citing people briefed on the company’s plans. Apple acquired Beats for $3 billion last May,

The new streaming service will overhaul Apple’s iTunes Radio, which failed to achieve mainstream success, and Beats Music, Beats’ streaming service that has challenged Spotify in service quality, but not in subscription numbers. Heavily involved in the project are Trent Reznor, the Nine Inch Nails frontman and former Beats exec, in addition to Beats’ cofounders, hip hop producer Dr. Dre and record label exec Jimmy Iovine.

[newsletter-the-brief]

Unlike Spotify, Apple will not offer a free tier in its streaming service. The paid-only nature will likely ease music executives’ concerns that free music discourages users from purchasing subscriptions. The decision…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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