Editor’s note: Tom Hadfield is the founder and chief executive of the mobile buying application, Fetch.
This week brought two announcements that reflect a seismic shift in the future of mobile messaging: 600 million users of Facebook Messenger will soon be able to order food, buy products and text directly with businesses; and meanwhile, Magic is raising an astonishing $12 million from Sequoia to allow you to order any on-demand service simply by sending a text message.
America is finally discovering what Asia has known for years: mobile messaging is a commerce platform.
These developments herald what Chris Messina recently described as a new trend towards “conversational commerce,” in which users will be able to shed the need for countless apps from different companies in favor a simple mobile messaging interface.
“Conversational Commerce is about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare,” Messina says. Put…
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