The VR-Smartwatch Continuum


Editor’s note:Tadhg Kelly is a games industry consultant, freelance designer and the creator of leading design blogWhat Games Are. You can follow him on Twitterhere.

It always sounds a bit New Age, but most socio-marketing thinking about all things digital tends to conclude that everything is going atomic. You might call it tribalism, niches, the Long Tail or anything like that, but all spring from the same source: given choices the market takes choices. Given the opportunity to branch away from the slopstream of controlled markets, that’s what the market tends to do. By this we generally mean that digital rewards efficiency, like a better taxi service, a better shopping service, a better way to get everything you’ve ever wanted delivered to your door.

But we also tend to equate atomization to rewarding niches and say that going digital represents some fundamental disruption of…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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