Facebook’s Messenger Platform Must Go Beyond Apps And Embrace The Web


[tc_dropcap]Facebook’s move to turn Messenger into a platform for third parties has beenone of the company’s most important decisions to date. Mobile messaging is a pivotal trend that will shape the way billions of people consume the Internet.[/tc_dropcap]It has the potentialto overhaul the dynamics of digital distribution,but Facebook’s platform must go beyond hosting apps and become a mobile web experience if it is to have a shot at mainstream success.

Smartphones have long been heralded as the great leveler that will bring Internet access tobillions of new users for the first time. With that shift now starting to take place — among both younger and older demographics in Western markets, and beyond the moreaffluent consumers in emerging markets — mobile is now radically changing the way that the Internet is used. Today, it is inherently a mobile-first model, to the point that many people don’t consider the appsontheir phone…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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