Diffbot‘s mission, according to CEO Mike Tung, involves “teaching a robot how to read and understand web pages.” Today it expanded that understanding to include forums, comments, reviews, and other online discussions.
When Tung talks about understanding web pages, he means turning the content into structured data — say, looking at an article and identifying the title, author, text, images, topics and so on. That information, in turn, can help businesses find and track the content that’s relevant to them. (Diffbot customers include Microsoft/Bing, Cisco and eBay.)
Until today, however, Diffbot could perform its analysis on an article or a product page, but it couldn’t do the same for the comments under the article or the reviews under the product description.
Tung said there are a couple of specific challenges when it comes to analyzing these kinds of discussions. For one thing, comments are often presented in a…
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