Live Video Is The New Clickbait


The arms race for eyeballs online has a new weapon: live video streaming, a la Meerkat and Periscope.

This type of content is innately ephemeral. Blink and you’ll miss the stream. It absolutely demands you break away and gawp RIGHT NOW. It monopolizes your attention given its fleeting duration.

Plus you don’t know what’s going to happen next — so you must watch to find out. It’s social engineering through the power of FOMO.

Even if you realize you’re able to watch a recording of the stream later on, it’s not the same as joining in live. That’s the difference between drama and video. One is a collective experience shared in real-time; the other has a pause button.

Of course live video streaming services are not new. But their time has arrived. The capable mobile devices are ubiquitously in place, the high speed networks can handle the broadcasts, and our eyeballs have been primed…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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