MLB.com Hits Home Run With Record Opening Day Streaming Numbers

TechCrunch

Major League Baseball had a nice little opening day for itself yesterday as record numbers of people accessed games through live and on-demand video streams. In fact, a total 60 million people came through the virtual turn-styles using MLB.com, MLB.TV, the MLB At Bat mobile app and MLB.com-controlled social media channels on Facebook and Twitter.

The streaming numbers were up 60 percent from last year and there are a number of reasons for that, according to Bob Bowman, president, MLB Business and Media.

“People are ready for baseball. It was a very tough winter in New England and the midwest. Baseball, more than robins, is the true sign of spring,” Bowman told TechCrunch.

What’s more, from a technology perspective, the infrastructure is in place and people expect to be able to do this.

“That’s why our numbers are up,” he said.

He also trumpeted the 9M opens on the MLB At Bat app. “Nine…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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