10 LIVE PROGRAMS FEATURING TOP QUALIFYING RACES FOR WORLD CHAMPIONSHIPS TO BE ENHANCED BY MULTI-MEDIA MARKETING PLATFORM
NEW YORK (April 9, 2015) – The Breeders’ Cup and NBC Sports Group today announced the 2015 Breeders’ Cup Challenge Series: Win and You’re In”™ television schedule featuring 18 of the best Challenge races leading to the World Championships from top racetracks across the United States. All races will be broadcast by NBC Sports Group and will be supported by an integrated marketing campaign.
The “Breeders’ Cup Challenge Series: Win and You’re In”™, now in its second year, consists of 10 telecasts on NBC and NBCSN and features 18 “Win And You’re In” races. Winners of these highly prestigious races, which offer more than $13 million in purses and awards, automatically qualify for a spot in the Breeders’ Cup World Championships at Keeneland Race Course in Lexington, Ky. (Oct. 30-31).
Six of the…
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