Why Hollywood Needs To Make Technology A Priority


Editor’s note:Dana Loberg is co-founder of MovieLaLa

Every day, it seems there are new headlines on the strained relationship between technology and entertainment. Variety’s recent “Broken Hollywood” story was essentially a battle cry from entertainment heavyweights sounding off on the biggest challenges they’re facing in an industry undergoing a great deal of turmoil. In 2015, when we’ll see an estimated 1 billion smartphones sold — double the amount of personal computers — it’s no wonder traditional companies entrenched in a system dating back to newspaper and television are having a hard time adjusting.

I’ve shuttled between the Bay Area and Los Angeles 46 times over the last two years and have met with many Hollywood executives. Running a tech startup focused on the entertainment and pre-theatrical marketing of movies, I’m witnessing all the changes occurring in the film industry at a macro-level. And even more so, the…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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