Twitch Turns “Twitch Plays Pokémon” Into A Native Ad Format


Twitch Plays Old Spice

Just over a year ago, tens of thousands of people journeyed over to game-streaming service Twitch to watch each other play Pokémon, together.

Instead of streaming footage from a single player, everyone was playing the same game, using messages in the chat channel to control the game’s protagonist and his monsters through a script built by the stream’s host.

This novel idea turned into a huge phenomenon known as “Twitch Plays Pokémon,” and the community went on to play through games from other generations in the series as well as do crazy things like watching a fish play Pokémon based on its swimming.

“Twitch Plays Pokémon” is an engagement monster — following a single instance can provide weeks of entertainment (those games take forever to beat when people are constantly entering conflicting commands), and the barrier to entry is signing up for Twitch, as anyone can enter controls through…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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