How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline Advertising

TechCrunch

Editor’s note: Morgan Hermand-Waiche is the founder and CEO of e-commerce lingerie startup Adore Me.

I’ll be the first to admit it: Facebook advertising played a big part in my startup’s rapid growth. So big in fact that in our first two years of operations, all other online advertising platforms combined did not provide as big a growth contribution to the business as Facebook singlehandedly did.

And yet, over the past nine months, I’ve been making every effort possible to divert our eight-figure annual marketing budget elsewhere. The reason for that is simple: Facebook is fostering an unsustainable bubble that is actively pushing startups, and any online-savvy business for that matter, away. 

The evolution of Facebook advertising

When I started an e-commerce company as a broke student three years ago, Facebook was my knight in shining armor. In a capital-intensive business such as lingerie with sky-high minimum…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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