The Unbundling Of Everything

TechCrunch

Editor’s note: Joe McCann is a co-founder and CEO of NodeSource. He is a hacker, tinkerer, builder and breaker with more than 13 years of web, mobile and software development experience.

We’ve been living in a bundled world. ESPN packaged with Nickelodeon, healthcare tied to employers, learning wrapped up in colleges and degree programs. We’ve grown up surrounded by so many bundled products and services that it’s easy to become blind to the flexibility and value presented by unbundling.

Bundling can occur for a couple of reasons. One scenario is when companies try to force consumers to buy something they don’t really want by packaging it with something they do — like albums that only contain one good song. But bundling can make sense when transaction costs for individual products or services (monetary or otherwise) are too high to justify buying those products separately.

As Internet-based technologies…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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