Editor’s note: Anish Acharya is the co-founder and CEO of Snowball.
As the world moves from web to mobile, we’ve been thinking deeply about how people will discover mobile products and services and how we will find and access all the things we need in our digital lives.
Search (largely Google) has long been the access and discovery point for web services. This model was pull-driven (i.e. we proactively find information on websites as we need), and worked pretty well as large category killers (Facebook, Amazon) owned the lion’s share of traffic (and revenue). Google was happily profitable owning the distribution channel. The mobile world started out as a pull-driven model — discovery and access was/is largely driven by a combination of the app store and the “grid of apps.”
This model, however, is starting to break, as some significant trends are driving it to failure. Primary among these…
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