Why You’ll Hate the Apple Watch And The Important Business Lesson You Need To Learn

TechCrunch

Editor’s Note: Nir Eyal is the author ofHooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com.

If you are among the 19 million people Apple predicts will buy an AppleWatch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts.

That doesn’t mean you shouldn’t buy one. In fact, I’m ordering one myself. However, this paradox illustrates an importantlesson for the way companies design their products.

Rarely are v.1 products very good. How is it, then, that some products thrive despite flagrant shortcomings?

Meet Mr. Kano

To find out why youll likely be disappointed by the AppleWatch, meet Professor Noriaki Kano. In the 1980s Professor Kano developed a model to explain a theory of customer satisfaction.

Kano believes products have…

View original post 1,160 more words

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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