Author And YouTuber John Green Tells Advertisers To Stop Worrying About Eyeballs

TechCrunch

YouTube just held its annual Brandcast event in Madison Square Garden, where it trotted out online video stars to for an audience of advertisers.

The big message was that YouTube stars are huge celebrities, attracting lots of passionate fans — so advertisers should spend their money on, you guessed it, YouTube. Tonight there was an emphasis on mobile, with YouTube’s head of content and business operations Robert Kyncl predicting that within five years, the majority of ad-supported videos will be watched on mobile devices.

But things got darker near the event’s end, when John Green, author of The Fault In Our Stars, took the stage. Green talked about how he and his brother Hank built a devoted following of “nerdfighters” on YouTube, contributing to the enormous success of his book. In fact, they’ve built an online video business with 30 employees. But Green’s ad revenue is outweighed by…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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