Admit it. You knew SOMETHING like this would happen eventually. ^_^
Forget billboards or magazine ads. If an advertiser wants to put its brand in front of a big audience today, you may as well slap that ad on an Amazon shipping box. Or, at least, that’s the mindset behind the new partnership between Universal Pictures and Illumination Entertainment and Amazon. The retailer has begun to ship customer orders in bright yellow delivery boxes featuring cartoon characters from the upcoming “Minions” movie. The deal represents the first time Amazon has ever allowed a third party to completely brand its delivery boxes, the company tells us.
The pairing between the movie makers and Amazon makes sense for this latest installment in the “Despicable Me” franchise of films. The popular movies, which to date have grossed over $1.5 billion at the box office worldwide, have already turned the film’s characters into merchandise. The “minions” have been translated into a ton of consumer products, including dolls and figurines, board games and video games, and other…
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