Disney Playmation Combines Wearables, Connected Toys And Marvel’s Avengers

Sounds nice, if you don’t count the fact that it’ll set you back 120 bucks.

TechCrunch

Disney is expanding its foray into the connected toys (or toys-to-life) category with a new offering called Playmation, which combines figurines and wearable devices from popular franchises including Star Wars and the Avengers with each other to create interactive adventures for kids to explore, all without requiring any kind of data connection or dedicated console.

The first Playmation product Disney is launching is the Marvel Avengers Starter Pack, which will hit store shelves in October. It includes a wearable Iron Man-inspired Repulsor that kids can strap to their arm, as well as two ‘Power Activators’ (which presumably activate powers) and two ‘Smart Figures’ (in this case Captain America and a rival, Iron Skull). Once you strap on that Repulsor device (which is large enough to fit grown-up kids, too), you’ll get audio instructions from JARVIS about how to use it, which gets the adventure started.

Behind the scenes, the…

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Author: rjbailey

"I have no idea what I'm doing, but I know I'm doing it really, really well." - Andy Dwyer

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