NBC SPORTS DIGITAL “BYTES”
July 8, 2015 – Vol. 61
NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties. Previous editions can be found on NBCSportsGroupPressbox.com.
NBC Sports Live Extra’s Opening Weekend of NASCAR Coverage Delivers 3.9 Million Minutes
This past weekend, NBC Sports Group hit the ignition switch on its 10-year partnership with NASCAR, highlighted by the Subway Firecracker 250 XFINITY Series race on NBCSN Saturday, and the Coke Zero 400 Powered by Coca-Cola on NBC Sunday, both from Daytona International Speedway.
NBC Sports Live Extra’s coverage of the weekend, beginning with Friday’s practices and culminating with the Coke Zero 400, which had a 3 a.m. ET finish due to a rain delay, delivered 3.9 million minutes and 74,000 uniques across all platforms.
Records on NBCSports.com for NASCAR, NHL and NBA Coverage
NBCSports.com delivered a record-setting Monday this…
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