Company-Wide “Road Block” of 60-Second Olympic Promotional Announcement to Air across 18 NBCU TV Networks This Wednesday at 8 p.m. ET/PT
50+ NBCU Websites to Stream Promo, Display Banner Ads or Produce Olympic Editorial Content
TODAY and NBC Nightly News with Lester Holt Correspondents Will Report Live from Rio
Stamford, Conn. – August 3, 2015 – This Wednesday, August 5, marks one year out from the start of the Games of the XXXI Olympiad from Rio de Janeiro, Brazil. NBCUniversal will celebrate the occasion with a host of promotional and editorial initiatives that span the company’s unprecedented portfolio of broadcast, cable, digital, regional, local, radio, and theme park assets.
“This will be the most extensive one-year-out marketing effort ever for an Olympic Games,” said John Miller, CMO, NBC Sports Group, and Chair, NBCUniversal Marketing Council. “We will use NBCUniversal’s far-reaching media platforms on August 5 to light the torch…
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