“Mars Chocolate North America announced today that Cynthia Peace of Havana, Ill., was selected as the grand prize winner of “M&M’S® Most Colorful Fan® of NASCAR® Contest.” Peace bested thousands of other colorful NASCAR fans who participated in the 24-week contest.
“Peace’s colorfulness will be recognized with a VIP trip for two to the NASCAR Sprint Cup Series™ Ford 400 Championship weekend in Homestead-Miami, but more importantly, Peace will become the first fan honored in the new NASCAR Hall of Fame™ when the Hall opens its doors in May 2010. The opportunity to showcase Peace is part of a new partnership agreement between M&M’S® and the NASCAR Hall of Fame that includes a special branded exhibit for M&M’S® Most Colorful Fan® of NASCAR Contest.”
“DAYTONA BEACH, Fla., Sept. 21 /PRNewswire-FirstCall/ — For over 50 years, Daytona Beach has been the mecca of motorsports racing due to the vision of ‘Big’ Bill France. Where there was nothing but open fields and saw grass, he envisioned huge crowds cheering the fastest cars and drivers racing at a spectacular world-class facility. Through the France Family’s hard work, the ‘Great American Race,’ the Daytona 500, put Daytona Beach on the global sports map.
“Officially introduced today as the International Motorsports Center, the eight-story headquarters building under construction directly across from Daytona International Speedway, is designed to carry on the great heritage of motorsports that is synonymous with the France Family and Daytona Beach. The International Motorsports Center, scheduled to be completed in late 2009, will serve as the world headquarters for International Speedway Corporation (‘ISC’), NASCAR and Grand-Am Racing Association (‘Grand-Am’).”
“ATLANTA, July 30 /PRNewswire-FirstCall/ — Aaron’s, Inc. of Atlanta, GA (NYSE: AAN), the Aaron’s Outdoors television program and Mossy Oak Brand Camo have teamed together to produce a unique marketing campaign that features specialty paint schemes on three NASCARracecars and a national register-to-win sweepstakes. Aaron’s will replace its familiar Aaron’s Dream Machine paint schemes with Mossy Oak patterned camouflage and prominently feature the Aaron’s Outdoors logo on the hood and TV panel of the racecars. To help promote the special paint schemes, Aaron’s has also developed a national register-to-win sweepstakes that will award nine grand prize winners camouflaged replica race helmets, each autographed by the three drivers who will pilot the cars.
“In addition to featuring the special paint schemes on the racecars, the program will include a national register-to-win sweepstakes offering fans a chance to win one of nine replica race helmets featuring Mossy Oak Brand camouflage and autographed by each of the three drivers. Registration for the sweepstakes begins July 30 and ends on Nov. 4. An independent judging organization will choose three winners the week before each featured race.”
“Bristol has commissioned priorLIFE to recycle its old NASCAR Sprint Cup Series event banners into one-of-a-kind tote bags, coolers and wallets that will be sold at the 2009 event series in March and August. Bristol is the first NASCAR series facility to offer its patrons such a unique piece of event history.”
“Mars North America announced today that it will extend its contract as official NASCAR partner, giving tens of millions of NASCAR fans even more to cheer about at track and in store. The multi-year sponsorship commitment allows multiple Mars brands to connect with racing fans and includes four designations:
— Official Chocolate of NASCAR (M&M’S(R) Brand) — Official Chocolate Bar of NASCAR (SNICKERS(R) Brand) — Official Cheese-Filled Snack of NASCAR (COMBOS(R) Brand) — Official Pet Food of NASCAR (PEDIGREE(R) Brand)”