“HERNDON, Va., March 10 /PRNewswire/ — Volkswagen of America, Inc. helped Mattel celebrate Barbie(R) doll’s 50th Birthday by transforming a New Beetle convertible into the ultimate Barbie(R) dream car. The life-size pink Malibu Barbie(TM) New Beetle convertible made its debut at Barbie(R) doll’s Malibu Dream House(R) exclusive birthday celebration. Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic New Beetle convertible into the perfect Barbie(R) ride.
“WAYNE, N.J., March 6 /PRNewswire/ — In 1959, a new fashion doll appeared on Toys’R’Us store shelves, creating a sensation and becoming an instant favorite among generations of little girls. Now, Toys’R’Us is rolling out the pink carpet to mark the 50th anniversary of everyone’s favorite fashionista, Barbie(R) doll. Beginning this weekend, and continuing through the month of March, Toys’R’Us will provide fans with numerous ways to celebrate the pop culture princess that began the fashion doll business, including an in-store Barbie(TM) boutique and special parties in stores nationwide.”