If Microsoft wanted to grab a slice of the impending Apple Watch audience, it couldn’t have crafted a better plan than with its just-released Microsoft Band. The company’s first wearable piggybacks off of the style and functions we’re already familiar with in today’s activity trackers. But with nifty features, a more affordable price tag, and a broader potential audience, Microsoft is taking a different approach than Apple and other wearable makers.
“WASHINGTON, June 23 /PRNewswire/ — At the first sign of summer, children dive into the pool, head to the park, and grab food on the way out. In doing so, they may also leave nutrition behind; nutrition essential to fuel the energy required for summertime activities. Leading food and nutrition expert Chere Bork, a registered dietitian with more than 30 years experience, president and founder of Savor Your Life Today, Inc., helps busy parents guide their children’s summertime food fare into healthier options.”
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“EAST RUTHERFORD, N.J., March 6 /PRNewswire/ — The American Dairy Association and Dairy Council (ADADC) and the NFL today launched a national nutrition and fitness initiative designed to reverse the rising rates of childhood obesity by putting kids in charge of their future health. Recognizing that schools are uniquely positioned to support healthy change in youth, the Fuel Up to Play program engages and encourages youth to get the foods and physical activity they need to excel — and motivate their friends to do the same.”