M&M’S(R) Inks Deal With NASCAR Hall of Fame(TM) to Feature Its Most Colorful

M&M’S(R) Inks Deal With NASCAR Hall of Fame(TM) to Feature Its Most Colorful

Mars Chocolate North America announced today that Cynthia Peace of Havana, Ill., was selected as the grand prize winner of “M&M’S® Most Colorful Fan® of NASCAR® Contest.” Peace bested thousands of other colorful NASCAR fans who participated in the 24-week contest.

“Peace’s colorfulness will be recognized with a VIP trip for two to the NASCAR Sprint Cup SeriesFord 400 Championship weekend in Homestead-Miami, but more importantly, Peace will become the first fan honored in the new NASCAR Hall of Fame™ when the Hall opens its doors in May 2010. The opportunity to showcase Peace is part of a new partnership agreement between M&M’S® and the NASCAR Hall of Fame that includes a special branded exhibit for M&M’S® Most Colorful Fan® of NASCAR Contest.”
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