The WWDC Keynote Takeaway

…originality isn’t Apple’s priority. Any attempt to compete with Apple in a space it considers its own will be answered with Apple’s comparable version. Though Apple will advertise these new self-made additions as better, the quality isn’t paramount. The real advantage is that they come pre-installed.

Any attempt to compete with Apple in a space it considers its own will be answered with Apple’s comparable version.

The recent history of mobile is full of examples of third-party apps doing Apple’s version one better and succeeding. Users probably won’t stop using Dropbox or Snapchat on their iPhones, just like they won’t stop using Google Maps. But Apple has never been more relentless at trying to persuade the developers whose loyalty it needs that its deeply integrated collection of PCs, tablets, and smartphones is the most complete, self-contained, usable platform in existence, the one that should be foremost in their minds as they ponder which master to serve first.

via Apple to Developers: We Love You, But We’ll Also Take You Down | Business | WIRED.