McDonald’s Connects Customers Around the World With FIFA World Cup(TM) Excitement

JOHANNESBURG, June 10 /PRNewswire/ — Imagine the thrill of standing beside a football star, feeling the roar of the crowds in front of millions of fans – all before turning the age of eleven. From June 11 through July 11, the McDonald’s Player Escort program will give 1,408 children, ages six to 10 from 47 countries, the chance to walk hand-in-hand onto the pitch with their football heroes at the 2010 FIFA World Cup South Africa™. It is just one way McDonald’s supports children’s well-being as an Official Sponsor and the Official Restaurant of the FIFA World Cup, as announced during a media briefing today in Johannesburg.

Remember, folks, replace “football” with “soccer.”

McDonald’s Avatar Tie-In Campaigns

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McDonald’s Brings Customers to Another Planet in Partnership With James Cameron’s

McDonald’s announced today during a live global Webcast its plans to bring amazing digital experiences to its young adult customers through its partnership with Academy-Award winning director James Cameron and Twentieth Century Fox -makers of the highly anticipated film AVATAR, debuting in theaters worldwide Dec. 18. An archive of the Webcast is available.

“Live from London just hours before AVATAR’s world premiere, Cameron and Oscar-winning producer Jon Landau joined McDonald’s Global Chief Marketing Officer Mary Dillon and McDonald’s USA Chief Marketing Officer Neil Golden to reveal how McDonald’s is leveraging the creativity of the movie through an imaginative global promotion for customers. During the Webcast, McDonald’s showed sneak peeks of several cutting-edge, interactive experiences. This exclusive digital content provides a virtual experience of Pandora, the world where AVATAR takes place, via high-resolution, 360-degree views.”
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The Happy Meal Turns 30

Happy Meal logo, EnglishImage via Wikipedia

McDonald’s® Kicks-Off Summer-Long Celebration of the 30th Birthday of The Happy Meal®:

“Celebration Includes a Search for the ‘Happiest Cities for Families’ In America, ‘Happy Birthday Happy Meal‘ Web Site and Blockbuster Theatrical Property ‘Ice Age: Dawn of the Dinosaurs™’

“OAK BROOK, Ill., June 24 /PRNewswire/ — It’s the 30th Birthday of the Happy Meal®, but McDonald’s® is giving families all of the presents. Today, McDonald’s kicks-off a summer-long celebration, all in honor of the iconic Happy Meal. Over the years, Happy Meals have represented a simple pleasure and fun times to generations of children and parents around the world.”

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