What is beginning to dawn on campaigns is that persuasion works differently when it relies on sharing. It is a political truism that people are most likely to believe what their friends and neighbors tell them, a truth that explains everything from sophisticated and earnest door-knocking efforts to malign email-forward whispering campaigns. And the social conversation favors things that generations of politicians have been trained to avoid: spontaneity, surprise, authenticity, humor, raw edge, the occasional human stumble. (Joe Biden!) As mobile becomes increasingly central to the social web, I suspect that more voters in 2016 will be persuaded by a video in their Facebook mobile browsers than by any other medium.
Please say "Thank You Mom."
Whether alive or since passed
She's still your Mother.
From Discovery Channel to ABC, the newest slate of reality shows are looking to engage viewers beyond just voting for contestants. The hope is these shows will create must-see moments that people will want to watch live, a win for both networks and advertisers.
I tried to put them in some kind of order. 🙂
…one of Twitter’s biggest issues is a quitter problem, which relates back to the fact that it is a blank canvas. That’s to say that many new users driven to the service by media coverage, word-of-mouth, etc, don’t follow enough or the right people to create an experience that turns them into a Twitter regular.
Post from NewsGator.com: