M&M’S(R) Inks Deal With NASCAR Hall of Fame(TM) to Feature Its Most Colorful
“Mars Chocolate North America announced today that Cynthia Peace of Havana, Ill., was selected as the grand prize winner of “M&M’S® Most Colorful Fan® of NASCAR® Contest.” Peace bested thousands of other colorful NASCAR fans who participated in the 24-week contest.
“Peace’s colorfulness will be recognized with a VIP trip for two to the NASCAR Sprint Cup Series
™ Ford 400
Championship weekend in Homestead-Miami
, but more importantly, Peace will become the first fan honored in the new NASCAR Hall of Fame
™ when the Hall opens its doors in May 2010. The opportunity to showcase Peace is part of a new partnership agreement between M&M’S® and the NASCAR Hall of Fame that includes a special branded exhibit for M&M’S® Most Colorful Fan® of NASCAR Contest.”
Mark Martin Celebrates His Win in the SYLVANIA 300:
“LOUDON, N.H., Sept. 20 /PRNewswire/ — Mark Martin celebrates his win in the SYLVANIA 300 in Victory Lane with his team and grand marshal Tim Lesch, senior vice president of sales, service and logistics from OSRAM SYLVANIA. SYLVANIA has been the title sponsor of the SYLVANIA 300 at the New Hampshire Motor Speedway (NHMS) for the last seven years and will continue as title sponsor until 2012.
“The SYLVANIA 300 drew a crowd of well over 100,000 to NHMS, the only super speedway in the six-state New England region and the largest sporting facility in the region. The ‘Magic Mile’ currently hosts two of New England’s largest sporting events, the NASCAR Sprint Cup Series spring and fall races.”
Image via Wikipedia
Aaron’s NASCAR Dream Machines to Feature Aaron’s Outdoors, Mossy Oak Brand Camo Paint Schemes:
“ATLANTA, July 30 /PRNewswire-FirstCall/ — Aaron’s, Inc. of Atlanta, GA (NYSE: AAN), the Aaron’s Outdoors television program and Mossy Oak Brand Camo have teamed together to produce a unique marketing campaign that features specialty paint schemes on three NASCAR racecars and a national register-to-win sweepstakes. Aaron’s will replace its familiar Aaron’s Dream Machine paint schemes with Mossy Oak patterned camouflage and prominently feature the Aaron’s Outdoors logo on the hood and TV panel of the racecars. To help promote the special paint schemes, Aaron’s has also developed a national register-to-win sweepstakes that will award nine grand prize winners camouflaged replica race helmets, each autographed by the three drivers who will pilot the cars.
“The first of these special paint schemes will premiere on the Michael Waltrip Racing (MWR) No. 00 NASCAR Sprint Cup Series Aaron’s Dream Machine driven by David Reutimann at the Pep Boys Auto 500 at Atlanta Motor Speedway on September 6, 2009. The paint scheme will again be featured on the R3 Motorsports No. 23 NASCAR Nationwide Series racecar driven by Ken Butler III in the Dollar General 300 at Lowe’s Motor Speedway on October 16. The final paint scheme can be seen on the MWR NASCAR Nationwide Series No. 99 driven by Trevor Bayne in the O’Reilly Challenge at Texas Motor Speedway on November 7.
“In addition to featuring the special paint schemes on the racecars, the program will include a national register-to-win sweepstakes offering fans a chance to win one of nine replica race helmets featuring Mossy Oak Brand camouflage and autographed by each of the three drivers. Registration for the sweepstakes begins July 30 and ends on Nov. 4. An independent judging organization will choose three winners the week before each featured race.”
Now playing: Demi Lovato – One and the Same [From Princess Protection Program]
Bristol Motor Speedway to Recycle Banners Into Collectibles:
“Bristol has commissioned priorLIFE to recycle its old NASCAR Sprint Cup Series event banners into one-of-a-kind tote bags, coolers and wallets that will be sold at the 2009 event series in March and August. Bristol is the first NASCAR series facility to offer its patrons such a unique piece of event history.”