YouTube Plans Super Bowl Halftime Show With Online Stars | Special: Super Bowl – Advertising Age

Sounds interesting.

Harley Morenstein, the ringleader of food stunt group EpicMealTime, will host the program featuring musical performances and stunts, while others will produce fake Super Bowl ads. The show will stream live on YouTube during the game, the year’s most-watched television event, airing Feb. 1 on NBC.

YouTube believes the growing profile of online stars like Freddie Wong, whose main channel has more than 7.4 million subscribers, and Toby Turner will help them vie for attention with Katy Perry and Lenny Kravitz, NBC’s halftime performers. More than 60 million people subscribe to the channels of the participating YouTube creators, some of whom YouTube has been promoting on billboards in major U.S. cities.

via YouTube Plans Super Bowl Halftime Show With Online Stars | Special: Super Bowl – Advertising Age.

Football – even the Super Bowl – was meant to be played in all weather, even snow – Yahoo Sports

At issue is the concept that the biggest game of the year should be played solely under conditions that do not noticeably impact the game – such as a slippery field or a wind-bent upright. To believe such a thing however, is to believe that the absence of such things don’t also impact the game.

If your offense is reliant on quick, skilled passing, then calm conditions can be ideal. What about a team that is also built – say, with a grind it out running attack – for conditions not suitable for passing? Some argue warm, windless conditions allow the skill of the players to shine. Isn’t there skill in stuffing the run or laying a block or finding a way to win through the air even as flakes fall?

By placing the game only in tranquil locations you’ve automatically favored one team over the other in the same manner as if you picked a location that might whip up an icy breeze. It’s all the same. It’s all a choice. You’ve just given the nod to one kind of weather; or at least the probability of one kind of weather.

via Football – even the Super Bowl – was meant to be played in all weather, even snow – Yahoo Sports.

From PR Newswire: It’s Super Bowl Time!!

It’s Super Bowl Time!! Rihanna, Fall Out Boy and Lifehouse Touch Down in Tampa, Florida to Perform at ‘The VH1 Pepsi Smash Super Bowl Bash’ Premiering Live on Thursday, January 29 at 9 PM ET/PT

“JERRY O’CONNELL TO HOST

“With Appearances by NFL Superstar Players New York Giants‘ Osi Umenyiora and Brandon Jacobs, Buffalo Bills‘ Marshawn Lynch, New England Patriots‘ Matt Cassell and Many More

“Catch the Entire Show Online At VH1.com Beginning Friday, January 30″

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SIRIUS XM Radio Announces Comprehensive Broadcast Coverage for Super Bowl XLIII (via delicious)

Super Bowl XLIII LogoImage via Wikipedia Post from NewsGator.com:

SIRIUS XM Radio Announces Comprehensive Broadcast Coverage for Super Bowl XLIII (via delicious)

16 hours ago – CommentLike
“On Super Bowl Sunday, February 1 at 6:00 pm ET, SIRIUS XM will air an expanded lineup of play-by-play broadcasts of Super Bowl XLIII live from Raymond James Stadium in Tampa nationwide. The 13 separate game calls in 10 languages is an increase from eight languages from last year and will be available for the first time to both SIRIUS and XM subscribers.” – Ron Bailey

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