Harley Morenstein, the ringleader of food stunt group EpicMealTime, will host the program featuring musical performances and stunts, while others will produce fake Super Bowl ads. The show will stream live on YouTube during the game, the year’s most-watched television event, airing Feb. 1 on NBC.
YouTube believes the growing profile of online stars like Freddie Wong, whose main channel has more than 7.4 million subscribers, and Toby Turner will help them vie for attention with Katy Perry and Lenny Kravitz, NBC’s halftime performers. More than 60 million people subscribe to the channels of the participating YouTube creators, some of whom YouTube has been promoting on billboards in major U.S. cities.
via YouTube Plans Super Bowl Halftime Show With Online Stars | Special: Super Bowl – Advertising Age.
At issue is the concept that the biggest game of the year should be played solely under conditions that do not noticeably impact the game – such as a slippery field or a wind-bent upright. To believe such a thing however, is to believe that the absence of such things don’t also impact the game.
If your offense is reliant on quick, skilled passing, then calm conditions can be ideal. What about a team that is also built – say, with a grind it out running attack – for conditions not suitable for passing? Some argue warm, windless conditions allow the skill of the players to shine. Isn’t there skill in stuffing the run or laying a block or finding a way to win through the air even as flakes fall?
By placing the game only in tranquil locations you’ve automatically favored one team over the other in the same manner as if you picked a location that might whip up an icy breeze. It’s all the same. It’s all a choice. You’ve just given the nod to one kind of weather; or at least the probability of one kind of weather.
via Football – even the Super Bowl – was meant to be played in all weather, even snow – Yahoo Sports.