Now that NBC has locked up television rights for the Olympics through 2032, the NBA league contract that expires in two years is basically the only major sports rights package available before 2020. That means the NBA has a strong negotiating position in the marketplace as its television contract gets close to an expiration date.
“The NBA’s television contract is coming up at a favorable time in the cycle,” said Marc Ganis, president of Sports Corp Limited, noting that professional football, baseball, and hockey, as well as college football, all signed new long-term national television rights deals in recent years. “There are more networks in the marketplace that need NBA games than will get them.”
Put more simply, the NBA is going to get paid.