The Apple Watch Just Got the Perfect Rival: Microsoft’s Band (from WIRED)

If Microsoft wanted to grab a slice of the impending Apple Watch audience, it couldn’t have crafted a better plan than with its just-released Microsoft Band. The company’s first wearable piggybacks off of the style and functions we’re already familiar with in today’s activity trackers. But with nifty features, a more affordable price tag, and a broader potential audience, Microsoft is taking a different approach than Apple and other wearable makers.

via The Apple Watch Just Got the Perfect Rival: Microsoft’s Band | WIRED.