Blake Shelton to Perform NBC Sports’ Sprint Cup Theme

STAMFORD, Conn. – June 29, 2015 – NBC Sports Group tapped country music superstar Blake Shelton to perform his hit “Bringing Back the Sunshine,” within the opening theme of its NASCAR Sprint Cup Series coverage this season on NBC and NBCSN. Shelton, a judge on NBC’s The Voice, makes his NASCAR on NBC debut on Sunday, July 5th at 7 p.m. ET, prior to coverage of the Coke Zero 400 Powered by Coca-Cola NASCAR Sprint Cup Series race.

Marking a first for any NBC Sports open, the complete number is available for view prior to its network television debut via the NASCARonNBC Facebook and Twitter accounts (click on either link to view the NBC Sports NASCAR open featuring Blake Shelton). The opening theme package will be updated throughout the remainder of the season with fresh faces, updated footage of action on the track and scenic visuals of NASCAR’s storied venues, getting viewers geared up for NASCAR Sprint Cup action.

“I’m so pumped that my song, ‘Bringing Back the Sunshine,’ is going to be the kickoff to NBC’s coverage of NASCAR this season,” said Shelton. “Over the years, I’ve met some drivers and have become friends with them, and before you know it, I have this interwoven relationship with NASCAR — and I love it.”

via COUNTRY MUSIC SUPERSTAR BLAKE SHELTON PERFORMS “BRINGING BACK THE SUNSHINE” FOR NBC SPORTS’ NASCAR SPRINT CUP OPENING THEME | NBC Sports Pressbox.

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Here’s what it takes to launch NASCAR on NBC.

STAMFORD, Conn. – June 26, 2015 – NBC Sports Group’s multiplatform coverage of NASCAR Sprint Cup and XFINITY Series racing is gearing up in a big way over 4th of July weekend. Coverage begins Saturday, July 4th, at 7 p.m. ET with the Subway Firecracker 250 NASCAR XFINITY Series race on NBCSN. On Sunday evening, NBC presents the 57th running of the Coke Zero 400 Powered by Coca-Cola NASCAR Sprint Cup Series race at 7 p.m. ET. The events wave the green flag over NBC Sports Group’s 10-year chapter as the home of NASCAR’s championship run, and NBC Sports’ production team in Daytona will employ a crew of more than 195 personnel, 70 cameras, and a wide collection of other tools to deliver the action.

via NBC SPORTS’ 4TH OF JULY WEEKEND NASCAR LAUNCH BY THE NUMBERS | NBC Sports Pressbox.

NBC Announces NASCAR Broadcast Team

Accomplished race announcer Rick Allen joins 21-time NASCAR Sprint Cup winning driver Jeff Burton and Daytona 500 champion crew chief Steve Letarte in the NBC Sports broadcast booth to call two primetime races over the holiday weekend. NBC Sports Group hits the ignition switch on its 10-year chapter as the home of NASCAR’s championship run on Saturday July 4th at 7:00 p.m. ET with the Subway Firecracker 250 NASCAR XFINITY Series Race on NBCSN. Allen, Burton and Letarte return the next evening to call one of the most anticipated events of the season, the 57th running of the Coke Zero 400 Powered by Coca-Cola NASCAR Sprint Cup Series race at 7 p.m. ET on NBC.

NBC Sports’ Krista Voda will sit alongside engaging NASCAR personality Kyle Petty, as well as three-time Daytona 500 champion and Hall of Fame driver Dale Jarrett, from a state-of-the-art open-air studio located atop pit road to set the stage for both races. Rutledge Wood, NBC Sports’ NASCAR features reporter and “man about the track,” will present pieces that delve into the experience of attending a race at the famed Daytona International Speedway and NBCSports.com lead motorsports writer Nate Ryan will be on hand to cover news and timely information affecting the sport. Once each checkered flag is captured, the set location will shift to Victory Lane in order to take in the post-race festivities and break down the pivotal moves and strategic decisions that dictated the outcome.

Experienced motorsports reporters Marty Snider, Kelli Stavast, Mike Massaro, and Dave Burns will cover pit road during both 4th of July Weekend telecasts,

via NBC SPORTS FINALIZES NASCAR BROADCAST TEAM FOR 4TH of JULY WEEKEND DEBUT IN DAYTONA | NBC Sports Pressbox.

NASCAR drivers support new Chase despite peculiarities (from USA Today)

It’s different – very different – from anything NASCAR has done in its history. The 10-race championship format used from 2004-13 has been replaced by a series of three-race mini-seasons where four drivers are eliminated each time, followed by a points reset. Then the title will be decided among four remaining drivers in the Nov. 16 championship race at Homestead-Miami Speedway.

via NASCAR drivers support new Chase despite peculiarities.

M&M’S(R) Inks Deal With NASCAR Hall of Fame(TM) to Feature Its Most Colorful

M&M’S(R) Inks Deal With NASCAR Hall of Fame(TM) to Feature Its Most Colorful

Mars Chocolate North America announced today that Cynthia Peace of Havana, Ill., was selected as the grand prize winner of “M&M’S® Most Colorful Fan® of NASCAR® Contest.” Peace bested thousands of other colorful NASCAR fans who participated in the 24-week contest.

“Peace’s colorfulness will be recognized with a VIP trip for two to the NASCAR Sprint Cup SeriesFord 400 Championship weekend in Homestead-Miami, but more importantly, Peace will become the first fan honored in the new NASCAR Hall of Fame™ when the Hall opens its doors in May 2010. The opportunity to showcase Peace is part of a new partnership agreement between M&M’S® and the NASCAR Hall of Fame that includes a special branded exhibit for M&M’S® Most Colorful Fan® of NASCAR Contest.”
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International Motorsports Center

International Motorsports Center to House the Corporate Headquarters of ISC, NASCAR and Grand-Am:

DAYTONA BEACH , Fla., Sept. 21 /PRNewswire-FirstCall/ — For over 50 years, Daytona Beach has been the mecca of motorsports racing due to the vision of ‘Big’ Bill France. Where there was nothing but open fields and saw grass, he envisioned huge crowds cheering the fastest cars and drivers racing at a spectacular world-class facility. Through the France Family’s hard work, the ‘Great American Race,’ the Daytona 500, put Daytona Beach on the global sports map.

“Officially introduced today as the International Motorsports Center, the eight-story headquarters building under construction directly across from Daytona International Speedway, is designed to carry on the great heritage of motorsports that is synonymous with the France Family and Daytona Beach. The International Motorsports Center, scheduled to be completed in late 2009, will serve as the world headquarters for International Speedway Corporation (‘ISC’), NASCAR and Grand-Am Racing Association (‘Grand-Am’).”

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Aaron’s NASCAR Dream Machines to Feature Aaron’s Outdoors, Mossy Oak Brand Camo Paint Schemes

NASCAR driver w:Aaron Reutimann #99 w:Busch Se...Image via Wikipedia

Aaron’s NASCAR Dream Machines to Feature Aaron’s Outdoors, Mossy Oak Brand Camo Paint Schemes:

“ATLANTA, July 30 /PRNewswire-FirstCall/ — Aaron’s, Inc. of Atlanta, GA (NYSE: AAN), the Aaron’s Outdoors television program and Mossy Oak Brand Camo have teamed together to produce a unique marketing campaign that features specialty paint schemes on three NASCAR racecars and a national register-to-win sweepstakes. Aaron’s will replace its familiar Aaron’s Dream Machine paint schemes with Mossy Oak patterned camouflage and prominently feature the Aaron’s Outdoors logo on the hood and TV panel of the racecars. To help promote the special paint schemes, Aaron’s has also developed a national register-to-win sweepstakes that will award nine grand prize winners camouflaged replica race helmets, each autographed by the three drivers who will pilot the cars.

“The first of these special paint schemes will premiere on the Michael Waltrip Racing (MWR) No. 00 NASCAR Sprint Cup Series Aaron’s Dream Machine driven by David Reutimann at the Pep Boys Auto 500 at Atlanta Motor Speedway on September 6, 2009. The paint scheme will again be featured on the R3 Motorsports No. 23 NASCAR Nationwide Series racecar driven by Ken Butler III in the Dollar General 300 at Lowe’s Motor Speedway on October 16. The final paint scheme can be seen on the MWR NASCAR Nationwide Series No. 99 driven by Trevor Bayne in the O’Reilly Challenge at Texas Motor Speedway on November 7.

“In addition to featuring the special paint schemes on the racecars, the program will include a national register-to-win sweepstakes offering fans a chance to win one of nine replica race helmets featuring Mossy Oak Brand camouflage and autographed by each of the three drivers. Registration for the sweepstakes begins July 30 and ends on Nov. 4. An independent judging organization will choose three winners the week before each featured race.”

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Bristol Motor Speedway to Recycle Banners Into Collectibles

The sign proclaiming :en:Bristol Motor Speedwa...Image via Wikipedia

Bristol Motor Speedway to Recycle Banners Into Collectibles:

“Bristol has commissioned priorLIFE to recycle its old NASCAR Sprint Cup Series event banners into one-of-a-kind tote bags, coolers and wallets that will be sold at the 2009 event series in March and August. Bristol is the first NASCAR series facility to offer its patrons such a unique piece of event history.”

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